I came across a great book recently, Stuffocation by James Wallman. It's a great read, and theme that really resonates for event organisers. Over the past 100 years, people have focused mainly on acquiring 'things' - material goods - as a way to seek happiness. But there's plenty of research that shows this is not the case. Stuff clutters up our lives, is bad for the planet, and doesn't make us happier - but experiences do.
Experiences - in other words live events, whether music festivals, conferences where we learn, or simply social gatherings - make people happier for longer. It's a very powerful message in a world of social media and online interactions - there's no substitute for live experiences!
> Rather than a new watch or another pair of shoes, we should invest in shared experiences.