The most interesting trend we've seen is on-demand personalisation. I've seen it at a few events (most notably the Barclaycard British Summertime VIP area).
The idea is that you have a survey or quiz which is linked to a personality profile. As you're answering questions on the quiz, it builds up an android style body personalised to your answers. You name the creature at the end, and it's printed and transferred onto a mug or water bottle right away. Perfect way to attach someone's name to your brand (almost) instantly!
Personally, we work with the slightly more boring end of the market at the moment, but there's huge potential in areas like:
- Personalised sweets
- Bluetooth buttons and trackers for your stuff (like Tile)
- Earphones - everyone needs them, not too many good branded options (O-budz are a small company trying to tackle this market!)
The main objective is to get stuff out that your customers will actually use, rather than throw in the bin right after the event or the show.